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‘Explore the Northern Lifestyle’ with True North of 7 Beer

Brewery3

Cutline:

4 Degrees Brewing Company co-owner, Nick Ritchie, stands with his Bottoms Up mobile keg dispenser in Rob Roys in Smiths Falls. Their dispenser was recently used in Rob Roys for their annual St. Patrick’s Day celebration.

—-

BY AMY HOGUE

The owners of 4 Degrees Brewing Company, Andrew Howard and Nicholas Ritchie, have a plan, and that plan – as most truly excellent plans do – involves beer.

The two business partners have created a new craft beer, one that embraces the northern lifestyle, called True North of 7.

Brewed by Jason Cooke, owner of the District Brewing Company in Saskatchewan and creator of Bud Light Lime, True North of 7 is described by Ritchie as a smooth-bodied American ale, with no additives or preservatives. The plan is for Cooke to continue brewing the beer on a contract basis until a local market has been established for the beer, at which point Ritchie and Howard will look at brewing locally.

Branding of True North of 7 will focus on things relating to a northern lifestyle, Ritchie explained, pointing to experiences typical for this region such as drinking beer while ice fishing or at a hunt camp. The partners have asked people to send them photos of their True North of 7 pint glasses in uniquely northern environments, such as in a canoe, bringing home their slogan of “Explore the Northern Lifestyle.”

Ritchie said their plan is to sell True North of 7 beer at local restaurants and bars, and have even purchased 50 taps, in the shape of a shotgun handle, to dispense their beer. While waiting for their permit from the province, they have been selling True North of 7 paraphernalia such as beer glasses and t-shirts and giving away samples of the beer. Ritchie said so far the support has been good, telling them there is a market for their product.

“Beer is one of those things not going to go out of fashion,” Ritchie explained. “You don’t have to convince people to buy beer, you just have to convince them to buy yours.”

Ritchie said he sees the growing number of craft breweries in the Ottawa Valley as a positive sign, seeing others in the same industry as a community, instead of competition. Ritchie foresees an opportunity for economic development from a local brewery, envisioning tourism-related activities and visits to local breweries, similar to tourists visiting vineyards.

According to Ritchie, although the beer will be brewed by contract to begin with, the plan is to move it locally as quickly as possible. Ritchie said the real purpose of the brewing company was jobs creation, and the only way he can see to do that is to open a brewery.

“You’re not going to get jobs creation traction unless you open a brewery,” Ritchie pointed out, adding that a brewery would have a tasting room, an on-site store that would employ people in addition to those employed for the actual brewing.

“Our goal is to employ 30 people.”

Part of the partners’ plan is to allocate a portion of sales to be contributed to community-based projects.

“That way people can improve their town by drinking beer,” Ritchie laughed.

Ritchie explained the variables in beer brewing are the equipment, the water and the ingredients, most of which can be controlled, except the water. Whoever is hired to brew the beer locally will be sent to work with Cooke to learn the recipe and they will purchase the right equipment, but Ritchie said the water will remain a challenge.

“Whatever location we select we will need to test the water,” Ritchie said.

Bottoms Up keg dispenser

While waiting for their liquor permit to sell True North of 7 locally, Howard and Ritchie haven’t been sitting on their hands, but have remained invested in the beer world. The partners have invested in a cutting edge keg dispenser, called Bottoms Up, which is sure to garner attention at local events this summer.

According to Ritchie, at one point their dispenser was one of only a handful in Canada, putting Smiths Falls on the map. Other dispensers can be found at such illustrious locations as the Skydome, Labatt Centre, TD Place, Air Canada Centre. Ritchie said he believes 4 Degrees Brewing Company’s dispenser is the only mobile unit in Canada.

The technology is deceptively simple. Using special cups and a magnet, the cups are placed on the dispenser and filled from the bottom. When they are removed, the magnet which sits at the bottom of the cup, reseals the bottom. Not only fascinating to watch, the technology is also of benefit to those who use it, by lessening waste and speeding up the filling process.

“You get 95 per cent out of a keg versus the 75 per cent from the traditional dispensers,” Ritchie explained, noting that there is also the potential for revenue from advertising on the magnets that are used to seal the cups, which customers can keep when they’ve finished their beer.

The Bottoms Up dispenser fills cups nine times faster than those filled traditionally, but more importantly, because the beer is dispensed in pre-portioned units, a bartender can begin filling a cup and leave to do other tasks, only returning to remove the cup and serve it to the customer. Customers love it because they get more beer in a cup, and less head, not to mention a fun magnet.

So far the 4 Degrees Brewing Company has rented their mobile dispenser to special events in the area, and will be expanding into the wedding market. The cart is also available for rent for golf tournaments, corporate events, birthday parties, or even a backyard barbecue.

For more information about the Four Degrees Brewing Company, please visit their Facebook page at 4 Degrees Brewing Company or their website at www.north-of-7.ca or by emailing them at 4degreesbrewing@gmail.com.

 

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‘Explore the Northern Lifestyle’ with True North of 7 Beer

Brewery3

Cutline:

4 Degrees Brewing Company co-owner, Nick Ritchie, stands with his Bottoms Up mobile keg dispenser in Rob Roys in Smiths Falls. Their dispenser was recently used in Rob Roys for their annual St. Patrick’s Day celebration.

—-

BY AMY HOGUE

The owners of 4 Degrees Brewing Company, Andrew Howard and Nicholas Ritchie, have a plan, and that plan – as most truly excellent plans do – involves beer.

The two business partners have created a new craft beer, one that embraces the northern lifestyle, called True North of 7.

Brewed by Jason Cooke, owner of the District Brewing Company in Saskatchewan and creator of Bud Light Lime, True North of 7 is described by Ritchie as a smooth-bodied American ale, with no additives or preservatives. The plan is for Cooke to continue brewing the beer on a contract basis until a local market has been established for the beer, at which point Ritchie and Howard will look at brewing locally.

Branding of True North of 7 will focus on things relating to a northern lifestyle, Ritchie explained, pointing to experiences typical for this region such as drinking beer while ice fishing or at a hunt camp. The partners have asked people to send them photos of their True North of 7 pint glasses in uniquely northern environments, such as in a canoe, bringing home their slogan of “Explore the Northern Lifestyle.”

Ritchie said their plan is to sell True North of 7 beer at local restaurants and bars, and have even purchased 50 taps, in the shape of a shotgun handle, to dispense their beer. While waiting for their permit from the province, they have been selling True North of 7 paraphernalia such as beer glasses and t-shirts and giving away samples of the beer. Ritchie said so far the support has been good, telling them there is a market for their product.

“Beer is one of those things not going to go out of fashion,” Ritchie explained. “You don’t have to convince people to buy beer, you just have to convince them to buy yours.”

Ritchie said he sees the growing number of craft breweries in the Ottawa Valley as a positive sign, seeing others in the same industry as a community, instead of competition. Ritchie foresees an opportunity for economic development from a local brewery, envisioning tourism-related activities and visits to local breweries, similar to tourists visiting vineyards.

According to Ritchie, although the beer will be brewed by contract to begin with, the plan is to move it locally as quickly as possible. Ritchie said the real purpose of the brewing company was jobs creation, and the only way he can see to do that is to open a brewery.

“You’re not going to get jobs creation traction unless you open a brewery,” Ritchie pointed out, adding that a brewery would have a tasting room, an on-site store that would employ people in addition to those employed for the actual brewing.

“Our goal is to employ 30 people.”

Part of the partners’ plan is to allocate a portion of sales to be contributed to community-based projects.

“That way people can improve their town by drinking beer,” Ritchie laughed.

Ritchie explained the variables in beer brewing are the equipment, the water and the ingredients, most of which can be controlled, except the water. Whoever is hired to brew the beer locally will be sent to work with Cooke to learn the recipe and they will purchase the right equipment, but Ritchie said the water will remain a challenge.

“Whatever location we select we will need to test the water,” Ritchie said.

Bottoms Up keg dispenser

While waiting for their liquor permit to sell True North of 7 locally, Howard and Ritchie haven’t been sitting on their hands, but have remained invested in the beer world. The partners have invested in a cutting edge keg dispenser, called Bottoms Up, which is sure to garner attention at local events this summer.

According to Ritchie, at one point their dispenser was one of only a handful in Canada, putting Smiths Falls on the map. Other dispensers can be found at such illustrious locations as the Skydome, Labatt Centre, TD Place, Air Canada Centre. Ritchie said he believes 4 Degrees Brewing Company’s dispenser is the only mobile unit in Canada.

The technology is deceptively simple. Using special cups and a magnet, the cups are placed on the dispenser and filled from the bottom. When they are removed, the magnet which sits at the bottom of the cup, reseals the bottom. Not only fascinating to watch, the technology is also of benefit to those who use it, by lessening waste and speeding up the filling process.

“You get 95 per cent out of a keg versus the 75 per cent from the traditional dispensers,” Ritchie explained, noting that there is also the potential for revenue from advertising on the magnets that are used to seal the cups, which customers can keep when they’ve finished their beer.

The Bottoms Up dispenser fills cups nine times faster than those filled traditionally, but more importantly, because the beer is dispensed in pre-portioned units, a bartender can begin filling a cup and leave to do other tasks, only returning to remove the cup and serve it to the customer. Customers love it because they get more beer in a cup, and less head, not to mention a fun magnet.

So far the 4 Degrees Brewing Company has rented their mobile dispenser to special events in the area, and will be expanding into the wedding market. The cart is also available for rent for golf tournaments, corporate events, birthday parties, or even a backyard barbecue.

For more information about the Four Degrees Brewing Company, please visit their Facebook page at 4 Degrees Brewing Company or their website at www.north-of-7.ca or by emailing them at 4degreesbrewing@gmail.com.

 

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