SpotLight on Business
Discover Smiths Falls presents businesses and individuals from around our local business community that have been recognized for their contribution to our community! This is your opportunity to learn more about local businesses right here in Sensational Smiths Falls.
Cloud Computing-The Economics of the Cloud – What’s Driving This?
BRYAN MCKAY Welcome back. This month we’re going to discuss the economics of Cloud Computing and the driving forces that are pushing this disruptive technology forward. There are many similarities between the production and consumption of electricity as a utility and Cloud Computing, not the least of which is the economics. In my October column I introduced Burden’s wheel and drew a parallel between power generation in the[...]
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How Sport Chek’s Big Bet on Facebook Paid Off
via Facebook for Business For years, the paper circular was a reliable way for customers to learn about weekly store sales. And for no company was the circular more vital than Canadian Tire Corporation and its subsidiary, Sport Chek. The Canadian Tire circular — which goes to every house in Canada every Saturday morning — is the most-read piece of paper in all of Canada. In recent years, though, the team at Canadian Tire began questioning the merits of its circular. “We learned that only 17% of people that received the circular actually read it,” says Duncan Fulton, Chief Marketing Off[...]
SpotLight on Business
Discover Smiths Falls presents businesses and individuals from around our local business community that have been recognized for their contribution to our community! This is your opportunity to learn more about local businesses right here in Sensational Smiths Falls.
Cloud Computing-The Economics of the Cloud – What’s Driving This?
BRYAN MCKAY Welcome back. This month we’re going to discuss the economics of Cloud Computing and the driving forces that are pushing this disruptive technology forward. There are many similarities between the production and consumption of electricity as a utility and Cloud Computing, not the least of which is the economics. In my October column I introduced Burden’s wheel and drew a parallel between power generation in the[...]
How Sport Chek’s Big Bet on Facebook Paid Off
via Facebook for Business For years, the paper circular was a reliable way for customers to learn about weekly store sales. And for no company was the circular more vital than Canadian Tire Corporation and its subsidiary, Sport Chek. The Canadian Tire circular — which goes to every house in Canada every Saturday morning — is the most-read piece of paper in all of Canada. In recent years, though, the team at Canadian Tire began questioning the merits of its circular. “We learned that only 17% of people that received the circular actually read it,” says Duncan Fulton, Chief Marketing Off[...]
